La Bio Idea has been awarded a Bronze Pentaward, the prestigious global prize for packaging design, in the category “Plant-based, Vegan and Alternative Foods.”

Packaging design with a Sicilian soul

Together with Amsterdam-based design agency Positivity Branding, La Bio Idea spent the past two years working on a complete redesign of the brand and all packaging. The colourful Sicilian tile patterns served as the main source of inspiration – a nod to the brand’s Italian roots. The result is a vibrant and distinctive look that celebrates and connects tradition in a contemporary way.

Recognition at home and abroad

“We are incredibly proud to receive this international recognition,” says Martijn van Kesteren, Head of Marketing at La Bio Idea. “After winning gold at the Dutch VM Packaging Awards earlier this year, this is a wonderful confirmation that our new look is making an impression not only in the Netherlands but also worldwide.”