A proud moment for our team, and for everyone who believes good food deserves thoughtful design.
La Bio Idea has won the VM Packaging Award 2025 in the category Shelf Stable Food.

The award was presented during a festive evening at the nhow hotel in Amsterdam, where nine standout packaging designs were honoured by a panel of industry experts. We were recognised for our renewed packaging line, developed in close collaboration with Positivity Branding in Amsterdam.

A recognisable style that leaves room for personality

The jury praised our design for its natural balance between consistency and flexibility.

“Different products and formats are visually connected through a recognisable palette and style, without feeling predictable or forced. The typography, illustrations, and colour combinations create a modern organic identity that remains both authentic and attractive.”

They added:

“This is organic packaging that steers clear of clichés and tells its own story. A beautiful example of how flavour, origin, and modern design come together in a commercial and aesthetic achievement.”

A future-proof design with heart

At La Bio Idea, we believe packaging should reflect what’s inside: food made with care, tradition, and a touch of creativity. This award celebrates our commitment to creating designs that are not only visually distinct, but also built to last.

As we continue our journey in the world of heartfelt contemporary Italian cooking, we remain dedicated to crafting packaging that’s as thoughtful as our food. Rooted in story, made with care.